Create a new brand and digital experience for Hamilton Jewelers targeted at vintage jewelry and watch connoisseurs. Working in parallel as the brick and mortar store was being built, we developed this new brand with naming, logo design, brand identity and an entirely new ecommerce solution.
01 Modern Logo
02 Diamond Logo
03 Simple Logo
04 Antique Logo
Following an Insights worksession, we named the concept, developed the brand persona and created the logo along with the visual identity to beautifully reflect this vintage, luxury brand.
The refined details created a polished design while being completely flexible to respond to the needs of a continuously-changing inventory. The simple architecture and clean design allow consumers to easily navigate to shop by era, designer or brand.
02 Our Story
03 Product Page
04 Sell to Us
The fully responsive site was designed with a simple architecture and clean design allowing consumers to easily navigate to shop by era, designer or brand.