Redesign the website with the refreshed brand aesthetic and more consistency across the family of companies. The site needed to drive lead generation by better communicating the benefits of choosing IGS for both residential consumers and businesses alike. The new web solution delivers a more compelling and consistent brand story with a content management system that’s easily managed by the IGS marketing team.
To gain insights about both the brand and consumers, we conducted stakeholder interviews, a competitive and best practice assessment, held multiple worksessions and defined the content strategy.
The information architecture, content development and simplified design work together to effectively target multiple audiences. The content management system was heavily customized to allow for efficient marketing promotions for scalable growth.