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The Ohio State University

Reimagine The Ohio State University’s largest college, Arts and Sciences, with a website redesign to primarily help drive new student acquisition. With four target audiences and the college supporting 80+ majors and minors — from dance to biology — it was imperative that the redesign catered to various needs and desires in a simplified experience. We strategically created a site that engaged all audiences and helped students find the major right for them.

Artsandsciences.osu.edu

01

Insights

We began with an intensive discovery phase complete with consumer research, stakeholder interviews and a competitive and best practice assessment. With many insights on our four target audiences — prospective students and parents, current students, alumni and faculty — we worked strategically to determine the ideal information architecture for a user-friendly experience.

Insights
03

Mobile

01 Home

Home

02 Events

Events

03 Academics

Academics