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Sbarro

Transform the brand online to bring to life the new positioning and a relevant story for years to come. We created a four-time, award-winning site that’s pizza-centric and mirrors the brands’ new aesthetic and brand story.

sbarro.com

Impact

You helped us bring our new repositioned brand to life online. The work you all did on our sbarro.com site has been so highly regarded by our corporate and franchise teams, and our consumers. Well done and great work! - Anne Pritz, former CMO, Sbarro
01

Insights

To understand the new brand, we engaged in an insights worksession and spent time on location at the brick and mortar prototype stores to watch consumers and interact with the new Sbarro brand experience.

Illustrating the Insight process
03

Mobile

Lots of white, clean space and infographics help navigate customers through a more upscale, robust menu.

01 Menu

Sbarro mobile menu

02 Menu items

Sbarro mobile menu items

03 Locations

Sbarro mobile locations