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Hamilton Jewelers + H1912

Create a new brand and digital experience for Hamilton Jewelers targeted at vintage jewelry and watch connoisseurs. Working in parallel as the brick and mortar store was being built, we developed this new brand with naming, logo design, brand identity and an entirely new ecommerce solution.


Brand Identity

Following an Insights worksession, we named the concept, developed the brand persona and created the logo along with the visual identity to beautifully reflect this vintage, luxury brand.

h1912 logo
h1912 icons
h1912 colors


The fully responsive site was designed with a simple architecture and clean design allowing consumers to easily navigate to shop by era, designer or brand.

01 Home

Mobile Home page

02 Product

Mobile Product page

03 Our Story

Mobile Our Story page