Transform the brand online to bring to life the new positioning and a relevant story for years to come. We created a four-time, award-winning site that’s pizza-centric and mirrors the brands’ new aesthetic and brand story.
You helped us bring our new repositioned brand to life online. The work you all did on our sbarro.com site has been so highly regarded by our corporate and franchise teams, and our consumers. Well done and great work! - Anne Pritz, former CMO, Sbarro
To understand the new brand, we engaged in an insights worksession and spent time on location at the brick and mortar prototype stores to watch consumers and interact with the new Sbarro brand experience.
The new design highlights fresh ingredients via visuals and close-up, mouth-watering food photography to help tell the freshness, made-on-site story. To help grow the franchise business, franchising opportunities are highlighted in navigation and a customized landing page. A super simple user interface offers easy navigation to learn about new brick and mortar locations and delivery options. The addition of a geolocator helps immediately locate your closest store.
Lots of white, clean space and infographics help navigate customers through a more upscale, robust menu.